IWC Schaffhausen Beijing New Flagship Store Opening

23rd November 2012

 

 

 

The second flagship store in Asia was opened at Parkview Green, a new mall in the heart of Beijing’s central business district, is setting new standards in both form and function with the use of innovative environmental technologies, enabling, among other achievements, the establishment of a micro climate beyond the influence of Beijing’s extreme seasonal climates.



200 invited guest join them at the Parkview Garden, Friends of the Brand including actress Tang Wei, Olympic gold medal winner Chen Yibing, actor Su You Peng, actress Zhu Zhu, movie director Wang Xiaoshuai, and artist Wang Luyan joined forces with Georges Kern, Benoit de Clerck, Managing Director of IWC Asia Pacific, and Dennis Lee, Managing Director of IWC China, to unveil the architectural highlight.



300 squaremeter, bi-level glass cube is an eye-catcher in its own right. A brainchild of in-house designers and architects, the signature interior reflects the luxurious ambience of IWC’s collection. Fitted out with sumptuous dark woods and exquisite

materials, the Flagship Boutique creates an elegant atmosphere that invites customers to explore the six fascinating watch families along with boutique-exclusive editions, and the IWC Collection, only available in Flagship Boutiques, and made up of innovative, hand-picked items
and accessories as exquisite and outstanding as the watches themselves.