Montblanc Opening The New & Biggest Concept Store In The World
20th June 2012
An epic and unique celebration to launch its new 4-storey store in the heart of Sanlitun in Beijing. This contemporary and imposing concept store will be Montblanc’s biggest flagship in the world, a place where visitors will be invited to discover the world of Montblancmasterpieces in an interactive and innovative way.
At the World Premiere of its China flagship store, Montblanc will present the entire Collection Princesse Grace de Monaco, an exquisite tribute to the timeless elegance of Grace Kelly. Bringing together all the facets of the brand’s renowned expertise, on this special evening in Beijing, Montblanc celebrates the captivating life and style of the late Princess Grace of Monaco with this collection of precious Watches, Writing Instruments and Jewellery.
High profile guests attending this night of magic include actors Nicolas Cage, Naomi Watts, Amber Heard and Jessica Alba, and award-winning actor Maggie Cheung as well as more than 1.000 guests including VIP journalists from all over the world.