​IWC’s Flagship Boutique​ Opening @ New York City

26th April 2012

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​Swiss luxury watch manufacturer IWC Schaffhausen celebrated the opening of its first US Flagship Boutique in New York City – the largest of its kind worldwide. IWC marked this new milestone with the launch of the Big Pilot’s Watch Edition Muhammad Ali – limited to 250 pieces and designated as a US exclusive. The glamorous event at Manhattan’s new Madison Avenue hotspot attracted highprofile guests, including actor Matthew Fox and model Adriana Lima. The opening featured an exhibition of the work of famed photographer Howard Bingham, a lifetime friend of Muhammad Ali, who recorded Ali’s career on camera.​