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Johnnie Walker House Beijing Opening

7th December 2012

 

Johnnie Walker House Beijing Opening, the largest in the world outside Scotland. This is the 2nd boutique in China after Johnnie Walker House Shanghai opening last year.



“Johnnie Walker House Beijing is a multi-sensory experience, showcasing Scotch Whisky culture; it is a luxury boutique, selling the Master Blender’s finest work; it is a private club, providing a new cultural platform for whisky appreciation; and it is an artistic space, providing inspiration for new forms of creativity,” said Lawrence Law, General Manager, Johnnie Walker House.



The four level House embodies the heritage of the JOHNNIE WALKER brand and the story behind JOHNNIE WALKER whisky’s journey to China. The brand is manifested through the unique design of the house and is portrayed with the vivid recreation of a distillery and John Walker’s grocery shop that brings historical Scotland to Beijing and the Blending Room which is made with the basic key elements of Scotch Whisky: copper, yeast, water, barley and peat. It is also represented with the “whisky constellation wall” which is dedicated to whisky blending and provides a comprehensive index for Single Malt Scotch Whiskies.

Excellence in blending is considered an art form amongst whisky connoisseurs. At Johnnie Walker House Beijing blending goes beyond the glass. The Distillery Bar, open to the public, nearly 10,000 copper pipes have been used to simulate a working distillery.   In selective areas of the House, guests are encouraged to create their own whisky-inspired art, with the chance of it being displayed as part of a temporary exhibition.

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